National Gallery to deploy data analytics

London attraction looks to tech to engage audience and generate revenue

Credit: Richard Gray/EMPICS Entertainment

The National Gallery is looking to deploy data-analytics technology to create greater audience engagement and generate revenue.

The gallery, which is located in central London, has published a contract notice seeking “an analytics partner that can provide data collection, storage, processing, visualisation, and analysis support”. The chosen supplier will be tasked with deploying technology that can collate and analyse data to help the gallery understand audience trends.

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“This shall be a centralised analytics platform to aggregate data from various sources, and to employ an off-the-shelf reporting solution that can bring insights into building better engagement and revenue generation,” the gallery said.

Bids are open until 18 May, with a contract due to be awarded later this year for a planned three-year term.

First opened in 1824, The National Gallery has been located at its present site in Trafalgar Square since 1838. It attracts about six million visitors a year.


Sam Trendall

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