GDS seeks GOV.UK content chief to oversee 10,000 pages of info


Whitehall’s digital unit is advertising a vacant posting managing content across the government’s online estate, including oversight of publishing, quality assurance, and retirement of pages, as well as overall strategy

The Government Digital Service is recruiting for a new head of GOV.UK content to take on responsibility for overseeing the publication and management of information posted across thousands of webpages.

The position, which offers a salary of between £75,275 and £79,769, comes with a remit to assume oversight of “content production, quality assurance, and lifecycle operations across the 10,000 most-visited, highest-value GOV.UK pages”.

The postholder will sit at the head of a team of 70 people that are collectively charged with the task of delivering the “production, distribution, management, and retirement of information across the GOV.UK domain”, according to the job advert.  This involves work to “define and communicate a clear vision and strategy” for content across the government’s online estate.

The newly appointed leader of this unit will also be expected to “work closely with multidisciplinary teams across GOV.UK to implement and assure improvements”, while also collaborating “with leaders in other government departments to transform our strategic partnerships”.


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role comes with a further remit to “use data and insight to measure the impact and target the work of GOV.UK content designers, identify and prioritise improvements that will innovate and scale the GOV.UK content publishing model”.

The job advert adds: “You’ll be an integral member of the GOV.UK Content Leadership Group and the Heads of GOV.UK community, and will help set and assure direction and strategy for GOV.UK’s multidisciplinary product feature teams.  You’ll be critical to enabling a step change in the GOV.UK Content operating model: transforming strategic partnerships with our stakeholders in other government departments and working closely with product, publishing and platform teams.”

Applications for the role are open until 11:55 pm on 6 April. The successful candidate will be based in either Bristol or Manchester.

GDS is hoping to hear from applicants with “experience in leading large content design and/or publishing teams and operations to produce user-centred, data-informed and accessible content at scale”. Also desired are those with “experience in transforming services, leading teams to develop innovative, impactful content strategies that deliver measurable benefit to user needs and business priorities”.

Sam Trendall

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