Hertfordshire LEP mulls CRM and internet contract merger

Hertfordshire County Council is considering combining the customer relationship management system and internet used by the county’s local enterprise partnership under a single contract.

Over the weekend, the authority published a prior information notice seeking supplier input into how it should proceed after its existing content management system (CMS) and CRM contracts expire in September 2016 and February 2017 respectively.

The local enterprise partnership wants to introduce blogging, email marketing, landing pages plus tracking and analytics. It also seeking options for sharing documents to key stakeholders, including local businesses and public sector bodies.

The notice said: “The possible solutions need to take into account the capacity of the team, ease of use and realistic commitment in terms of adequate resourcing to this investment.”

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It said that the current website is “static” other than its e-newsletter page, and that it wanted the website to become an essential part of enabling the LEP to notify stakeholders of funding opportunities and keep partners and the public informed of how it is delivering its functions.

“A key part of our work is related to partnership working,” the notice said.

“As the LEP grows so does the need to share access to certain key documents to selected groups of stakeholders. At the moment PDFs are shared via email. As part of this brief we welcome views on how best we can share files using a possible intranet/extranet system.”

The LEP’s current customer relationship management system is provided by Tractivity through an annual licence fee.

Colin Marrs

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