Teens 'trust public sector most' with personal data

Written by Colin Marrs on 24 March 2015 in News

Teenagers are more willing to share their personal data with public bodies than with private companies – including their service providers - according to new research.

A report produced on behalf of IT solutions provider Logicalis UK found that 73% of 13-17 year olds surveyed said they were willing or very willing to share their data with government organisations.

The next highest category was their service provider, with which only 61% of “realtimers” willing or very willing to share their data.

The report said: “When it comes to third parties accessing their data, Realtimers are savvy consumers with 77% uncomfortable allowing this.

“Sharing personal data is most valuable to them when it is in exchange for better, more personalised services – up to 72% are willing to do this.

“Interestingly they have the highest level of trust with UK public sector organisations.”

While 57% were willing and 16% very willing to share data with public sector bodies, the figures for service providers were only 53%/8%, brands 49%/8% and social platforms 40%/7%

And, despite the sensitivity of health data,, 64% said they were comfortable with the prospect of their health data being shared amongst the profession for the design of better services.

70% expect self-health monitoring to be the norm in 10 years time, with 68% planning to be using biometrics every day by then.

However, a significant proportion – 21% were “very concerned” about the prospect of data being accessed by non-UK government agencies.

The average “realtimer” already owns five devices and spends 6 hours a day digitally engaged, with 6% already using wearable technology.

ICT and technology was the top choice of career for school pupils (29%), up from fourth position last year, leapfrogging science & research, teaching & education, and healthcare.

However there is still a stark gap between boys (44%) and girls (14%) aspiring to careers in technology, according to the report.

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