DfE looks to improve use of social media

Written by Sam Trendall on 14 October 2019 in News
News

Department seeks to reduce calls and emails from the public via more effective use of digital channels

Credit: Pixabay

The Department for Education is to review and revamp its use of social media in a bid to reduce the number of phone calls and emails it fields from the public.

The DfE has published a contract notice on the Digital Marketplace seeking a supplier that can undertake an “in-depth analytical review” of the department’s use of Twitter, LinkedIn, Facebook, and Instagram. 

Having completed this assessment, the chosen firm will then be tasked with making recommendations – for each of the four channels – for how the DfE can “can engage directly and regularly in a strategic and targeted way with specific audiences like parents, teachers, businesses, young people and other key groups”.


Related content


The department is also seeking recommendations for how to use social channels to better promote its public campaigns, and reduce the number of calls and emails fielded by its staff.

It may also require the winning bidder to provide “bespoke training to support comms directorate development”.

Bids for the project – which has no specified value – are open until 25 October, although the contract notice also states that the DfE wishes to stage a kick-off meeting during the week that commences on 21 October. 

The review and subsequent recommendations must be made by the end of November.

 

About the author

Sam Trendall is editor of PublicTechnology

Tags

Share this page

Tags

Categories

CONTRIBUTIONS FROM READERS

Please login to post a comment or register for a free account.

Related Articles

Departments asked to set out additional savings – alongside growth plans
30 September 2022

Agencies will be tasked with both identifying efficiencies and ways in which they can support chancellor Kwasi Kwarteng’s ambitions to increase GDP

More than 900 government roles relocated from London to Glasgow since 2020
29 September 2022

Cabinet Office reveals senior positions in the fields of consultancy and counter-fraud are among those to have been moved north

HMRC lifts lid on £200m programme to achieve data-protection compliance
27 September 2022

Recently released information provides details of three-year project to minimise risk and improve use of data

DWP signs potential £1.4m deal to tap LinkedIn for recruitment
16 September 2022

Contract covers a range of licence subscriptions to be used across department