DfE looks to improve use of social media

Written by Sam Trendall on 14 October 2019 in News
News

Department seeks to reduce calls and emails from the public via more effective use of digital channels

Credit: Pixabay

The Department for Education is to review and revamp its use of social media in a bid to reduce the number of phone calls and emails it fields from the public.

The DfE has published a contract notice on the Digital Marketplace seeking a supplier that can undertake an “in-depth analytical review” of the department’s use of Twitter, LinkedIn, Facebook, and Instagram. 

Having completed this assessment, the chosen firm will then be tasked with making recommendations – for each of the four channels – for how the DfE can “can engage directly and regularly in a strategic and targeted way with specific audiences like parents, teachers, businesses, young people and other key groups”.


Related content


The department is also seeking recommendations for how to use social channels to better promote its public campaigns, and reduce the number of calls and emails fielded by its staff.

It may also require the winning bidder to provide “bespoke training to support comms directorate development”.

Bids for the project – which has no specified value – are open until 25 October, although the contract notice also states that the DfE wishes to stage a kick-off meeting during the week that commences on 21 October. 

The review and subsequent recommendations must be made by the end of November.

 

About the author

Sam Trendall is editor of PublicTechnology

Tags

Share this page

Tags

Categories

CONTRIBUTIONS FROM READERS

Please login to post a comment or register for a free account.

Related Articles

Related Sponsored Articles

Optimising the Benefits of Hybrid IT
7 April 2021

SolarWinds explains how public sector organisations can make the most of their hybrid IT investments - delivering services that are both innovative and reliable 

Tackling vaccination misinformation with local government communications
9 March 2021

As misinformation about the coronavirus vaccine spreads, Granicus outlines key considerations for local government when delivering a successful vaccine communications campaign 

Stopping Cyber Attacks in Higher Education
19 April 2021

Higher Education institutions are some of the most consistently targeted organisations for cyberattacks. CrowdStrike explores the importance of the right cybersecurity measures. 

Avoid Infrastructure Paralysis: Six benefits of moving legacy Oracle workloads to the cloud
6 April 2021

There are many reasons to keep your Oracle workloads running on local servers. But there are even more reasons to move them to the cloud as part of a wider digital transition strategy. Six Degrees...