New rules require online celebrities to be more transparent about paid-for posts – or face tough action
Credit: Thomas Ulrich/Pixabay
The Competition and Markets Authority’s has bolstered its guidelines on social media guidance, with potential sanctions imposed on influencers, brands, platforms that violate the rules.
The new guidance lays out clear and specific rules that, if breached, could see these parties facing enforcement action, according to the CMA. The guidance is also intended to protect users from undisclosed online advertisements and endorsements.
The newly introduced guidance makes it compulsory for influencers to clearly display on social media post if they were paid for the post, received items as a gift, and when they post for a brand they own or work for.
This will likely mean the inclusion of hashtags such as #Ad or #Advert rather than the more ambiguous #gift, #gifted, or #spon, the CMA said.
Social media platforms will also be now required to “be proactive in tackling hidden advertising” and provide tools for users to report hidden ads and label commercial content.
The government announced earlier this year that it intends to pass legislation that will give the CMA legal power to “enforce consumer protection law directly”.
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Ahead of these powers passing into law, the new advice on social media use is designed to clarify expectations of brands, influencers, and platforms, as well as provide the tools for users to be able to spot hidden advertisements and report them. Hidden advertisements can mislead consumers, which is a direct breach of consumer protection law.
In response to breaches of existing rules by 16 Instagram influencers, CMA and fellow regulator the Advertising Standards Authority have been working on the updated social media guidelines and sanctions in collaboration with the social media platform Instagram since 2019.
The current punishment CMA and ASA are legally allowed to impose is on a case-by-case basis, but businesses can be taken to court if they refuse to make changes to meet the set criteria. The ASA regularly monitors influencers and publishes a list of those who have “failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks,” according to the ASA.
The advertising watchdog may take legal action to ban undisclosed ads by influencers and impose further sanctions, if necessary, however – until the planned legislation passes – it cannot enforce consumer law directly.
Last year, the regulator created a webpage to list influencers that had repeatedly broken the rules.
They have also launched paid ad campaigns “highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.” In January, it took out ads against six influencers that had continued to breach guidelines after being listed on the rule-breakers page: Francesca Allen; Jess Gale; Eve Gale; Belle Hassan; Anna Vakili; and Jodie Marsh.
George Lusty, CMA senior director of consumer protection, said: “Transparency is everyone’s responsibility – from social media platforms to brands and influencers. Those not already doing their part should get up to speed with the law now, to make sure people can quickly and easily identify paid-for content. Following our guides will help them with this.”
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Kanye West Themed Posters – Discover the Best Kanye
West Posters
A Tribute to Kanye West through Posters
For admirers of the artist Kanye West – an visionary – there’s no better way to celebrate
his musical brilliance than by displaying Kanye posters in your
music den. Kanye West has become an pioneering figure in the fashion world,
known for his musical brilliance, design sense, and powerful influence on culture.
These posters not only commemorate his career but also help you express your love
and passion in a memorable way.
Whether you’re into album cover posters, Kanye West concert
posters, or custom Kanye portraits, Kanye West wall art allow you to incorporate a visual tribute to his
legacy into your space. Below, we dive deeper into the
various categories of Kanye West posters, where to buy them, and how to arrange them to add to your space.
Unique Types of Kanye West Posters for Your Collection**
Kanye West Album Art Posters
Album art is one of the most recognizable aspects of
Kanye West’s career. His album covers are both visually creative but also illustrative of his
ability to blend art, songwriting, and vision. Posters featuring album covers from record releases like Yeezus, are some of the most
coveted options. These posters are ideal for showcasing the progression of his music
and how each album has contributed to shaping his status.
https://www.tumblr.com/kanye-west-posters/751574461874094080/kanye-west-posters
Kanye West Live Performance Posters
For many fans, attending a Kanye West tour event is a iconic experience.
The electricity, the stage design, the setlist – it’s all part
of what makes his shows distinctive. Live performance posters capture that atmosphere and allow you to relive those moments.
Posters from iconic Kanye West tours, such as
the Yeezus Tour, feature breathtaking visuals from his live
performances and are a must-have for any fan who has seen Kanye live or simply respects
his live music energy.
Kanye West Art Prints
Another fantastic option is artistic portrait posters of portrait of Kanye West.
These posters focus on creative and digital renditions of
Kanye’s image. Whether it’s a hand-drawn portrait, a graffiti-inspired
style, or a clean-cut design, these posters can be a great addition to your room.
Limited Edition Kanye West Posters
exclusive Kanye West posters are valuable and can bring a personal touch to your collection.
These posters can feature a variety of artistic interpretations of Kanye’s brand and are often one-of-a-kind,
making them an even more meaningful addition to any fan’s collection.
Where to Find Kanye West Posters:
Kanye West Poster Stores
Kanye West Poster Pricing Guide
How to Display Kanye West Posters
Posters for Different Rooms
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