VisitBritain seeks SEO supplier to deliver multilingual marketing

Written by Sam Trendall on 4 December 2017 in News
News

Tourism agency turns to search-engine marketing to boost efforts to market the UK to travellers

VisitBritain is looking to capitalise on search-engine optimisation to better market the UK as a visitor destination.

The organisation is looking for a supplier to provide search-engine marketing technology to promote its website and online stores. It is seeking a provider that can offer search engine optimisation and pay-per-click services in at least 10 languages, including English, French, German, and Italian, “with further languages being a possibility. 

Potential suppliers have until 4 January to submit their bids, with a two-year contract due to go live on 1 February. No spending limit was specified, but VisitBritain said that “the appointed agency must keep within agreed spend which could change dependant on business and market requirements”.


Related content


The authority added: “The purpose of this contract is to find an agency that is able to undertake search-engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment, in line with the network growth ambitions.”

VisitBritain is the UK’s national tourist agency, and operates as a non-departmental body. It is funded by the Department for Digital, Culture, Media and Sport. 

In the 2016/17 year VisitBritain posted a £2.23m profit, which it ploughed back into marketing the country as a tourist destination. The organisation claims it its work brought in an extra £872m in tourism revenue for the UK during the year.

 

About the author

Sam Trendall is editor of PublicTechnology

Share this page

Tags

Categories

CONTRIBUTIONS FROM READERS

Please login to post a comment or register for a free account.

Related Articles

DWP looks to robotics
1 February 2019

Department seeks to engage with potential commercial partners

The three public sector technology trends that will define 2019
27 December 2018

PublicTechnology editor Sam Trendall picks out the topics and trends that will dominate the year ahead, and revisits the predictions of a year ago to see any of them came to pass

Related Sponsored Articles

Why BT UniCORN Framework – Join the partnership to cut costs and create opportunities
11 February 2019

Whether you need mobile devices or fibre optics, cloud services or switchboard systems, with UniCORN you'll have more purchasing power and unlock benefits you wouldn't get alone

Why BT London ICT Framework – sole provider for a pan-London procurement framework for ICT services
4 February 2019

BT understand the public sector in the capital. Frameworks offer a single, simplified way to get the ICT products and services you need