VisitBritain seeks SEO supplier to deliver multilingual marketing

Written by Sam Trendall on 4 December 2017 in News
News

Tourism agency turns to search-engine marketing to boost efforts to market the UK to travellers

VisitBritain is looking to capitalise on search-engine optimisation to better market the UK as a visitor destination.

The organisation is looking for a supplier to provide search-engine marketing technology to promote its website and online stores. It is seeking a provider that can offer search engine optimisation and pay-per-click services in at least 10 languages, including English, French, German, and Italian, “with further languages being a possibility. 

Potential suppliers have until 4 January to submit their bids, with a two-year contract due to go live on 1 February. No spending limit was specified, but VisitBritain said that “the appointed agency must keep within agreed spend which could change dependant on business and market requirements”.


Related content


The authority added: “The purpose of this contract is to find an agency that is able to undertake search-engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment, in line with the network growth ambitions.”

VisitBritain is the UK’s national tourist agency, and operates as a non-departmental body. It is funded by the Department for Digital, Culture, Media and Sport. 

In the 2016/17 year VisitBritain posted a £2.23m profit, which it ploughed back into marketing the country as a tourist destination. The organisation claims it its work brought in an extra £872m in tourism revenue for the UK during the year.

 

About the author

Sam Trendall is editor of PublicTechnology

Share this page

Tags

Categories

CONTRIBUTIONS FROM READERS

Please login to post a comment or register for a free account.

Related Articles

Can the GDS innovation strategy deliver a lasting legacy for government?
14 August 2019

Government's new Innovation Strategy set out ambitious proposals to update processes, eliminate ageing kit, and embrace emerging technologies. PublicTechnology caught up with...

Beyond G-Cloud – what next for government tech procurement?
9 July 2019

PublicTechnology talks to CCS technology director Niall Quinn and a selection of suppliers about the future of IT procurement

Dacorum Borough Council to trial robotics
22 August 2019

Authority issues opportunity notice outlining its intent to explore possibilities of automation 

 

Related Sponsored Articles

Augmented Intelligence: digital transformation with humans in the loop
20 August 2019

BT reviews an event looking at how man and machine are working together to drive digital transformation

Why you need to understand your application landscape before you transform your network
13 August 2019

Migrating to the cloud or moving to a future network can be a risky business. BT explains how managing applications is important for end user experience, productivity and for understanding and...

Build the network your business needs to thrive
6 August 2019

BT presents a new eGuide, looking at how to build infrastructure able to support growth both now and into the future 

Trends to Watch: Network Services
30 July 2019

BT spoke with Ovum's Brian Washburn about the network trends taking place in 2019, covering SD-WAN, NFV, hybrid networking and cloud connectivity services