VisitBritain seeks SEO supplier to deliver multilingual marketing

Written by Sam Trendall on 4 December 2017 in News
News

Tourism agency turns to search-engine marketing to boost efforts to market the UK to travellers

VisitBritain is looking to capitalise on search-engine optimisation to better market the UK as a visitor destination.

The organisation is looking for a supplier to provide search-engine marketing technology to promote its website and online stores. It is seeking a provider that can offer search engine optimisation and pay-per-click services in at least 10 languages, including English, French, German, and Italian, “with further languages being a possibility. 

Potential suppliers have until 4 January to submit their bids, with a two-year contract due to go live on 1 February. No spending limit was specified, but VisitBritain said that “the appointed agency must keep within agreed spend which could change dependant on business and market requirements”.


Related content


The authority added: “The purpose of this contract is to find an agency that is able to undertake search-engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment, in line with the network growth ambitions.”

VisitBritain is the UK’s national tourist agency, and operates as a non-departmental body. It is funded by the Department for Digital, Culture, Media and Sport. 

In the 2016/17 year VisitBritain posted a £2.23m profit, which it ploughed back into marketing the country as a tourist destination. The organisation claims it its work brought in an extra £872m in tourism revenue for the UK during the year.

 

About the author

Sam Trendall is editor of PublicTechnology

Share this page

Tags

Categories

CONTRIBUTIONS FROM READERS

Please login to post a comment or register for a free account.

Related Articles

Government to hand GOV.UK Verify over to private sector and cease funding
10 October 2018

Five of the service’s seven existing commercial partners will assume responsibility for the product

 

Making Tax Digital VAT pilot goes live
17 October 2018

HMRC director says that new digital ways to pay tax will give businesses more control over their finances

Digital ‘equally important’ as transport infrastructure, says Scottish minister
16 October 2018

The Scottish Government is to form an infrastructure commission to advise ministers on how spending should be directed to provide most economic benefit

 

Related Sponsored Articles

GDPR already isn’t working
15 October 2018

The policies may be in place, but is it happening in practice? BT's Bas de Graaf looks at the reality of GDPR today

Simplicity in a complex world
8 October 2018

Cisco's Dominic Elliott shows how global organisations can embrace the benefits of SD-WAN without adding complexity

Make more of your digital transformation with Intelligent Connectivity
25 September 2018

When it comes to digital transformation, you want your organisation to lead from the front

Government begins to "rightsize"​ its estate
17 September 2018

BT's Simon Godfrey on how government is fundamentally rethinking its strategy for both people and places