University of Nottingham to launch £7m ‘digital engagement’ programme
Institution looks to tech to revamp the way it recruits students
The University of Nottingham is looking to bring together a range of platforms to create a £7m “digital engagement service” that it hopes will transform its student recruitment activities.
The university has published a contract notice seeking to appoint a supplier to a three-year deal to deliver and support an “integrated digital-engagement service”. The institution’s ultimate ambition is to “transform [its] student recruitment marketing experience”.
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This will be achieved, the university said, by rolling out an integrated system that brings together various digital platforms.
“Customer experience and customer relationship management platforms and associated technologies will revolutionise student recruitment marketing capability and the way UoN engages with multiple audiences,” it said. “This implementation of a digital engagement service will help meet our student technological expectations in an increasingly challenging higher-education landscape.”
The chosen supplier will be signed to a 36-month contract worth an estimated £7m. Work is scheduled to start on 1 August 2020.
Bids for the project are open until 27 January. The university is planning to host a “market briefing” event with potential suppliers on 16 December.
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