DCMS gets new name in digital rebrand

Written by Richard Johnstone on 4 July 2017 in News
News

Renaming the ministry the Department for Digital, Culture, Media and Sport acknowledges how its responsibilities have changed, says minister

The newly named Department of Digital, Culture, Media, and Sport celebrates its 25th birthday this year Credit: PA

A rebrand of the Department for Culture, Media and Sport has been announced by cabinet minister Karen Bradley to add digital to the department’s name.

The culture secretary today announced the change to reflect that half of DCMS's work now relates to digital and online sectors.

The new name will be the Department for Digital, Culture, Media and Sport, although it will keep the abbreviation DCMS for all communications.

Bradley highlighted that DCMS celebrates its 25th anniversary this year, and it was fitting now to include digital in the name.

“The department has taken on significant new responsibilities in recent years, so that half of its policy and delivery work now covers the digital sectors – telecommunications, data protection, internet safety, cyber skills and parts of media and the creative industries,” she said.

This is the latest rebrand of a Whitehall department, and comes after the Department for Business, Energy and Industrial Strategy was created last year when the Department of Energy and Climate Change was folded into the Department for Business, Innovation and Skills last year.

Among the most memorable rebrands was the launch of a logo for the Office for Government Commerce in 2008, which when rotated on its side formed a rude silhouette of a male.

About the author

Richard Johnstone is CSW's deputy and online editor and tweets as @CSW_DepEd

Share this page

Tags

Categories

CONTRIBUTIONS FROM READERS

Please login to post a comment or register for a free account.

Related Articles

Scottish minister warns on Westminster’s ‘hands-off’ approach to AI and requests urgent UK summit
6 June 2023

Richard Lochhead compares technology to previous industrial revolutions and says government’s job is to minimise harms and spread opportunities

Scottish Government-backed 5G network underpins global coronation broadcasts
26 May 2023

Technology was used by BBC and 20 other international broadcasters

Digital minister: ‘It’s important to the government that the British public has confidence in how we use their data’
23 May 2023

In a piece written for PublicTechnology, parliamentary secretary Alex Burghart discusses progress with One Login and the significance of legislative changes

Interview: CDDO chief Lee Devlin on the ‘move from being disruptive to collaborative’
23 May 2023

In the first of a series of exclusive interviews, the head of government’s ‘Digital HQ’ talks to PublicTechnology about the Central Digital and Data Office’s work to unlock £8bn...

Related Sponsored Articles

Proactive defence: A new take on cyber security
16 May 2023

The traditional reactive approach to cybersecurity, which involves responding to attacks after they have occurred, is no longer sufficient. Murielle Gonzalez reports on a webinar looking at...