Posted by admin PM | on Wed, 23/06/2010 - 12:50  4578

The 'Where Factor' in public sector CRM

Like most technologies, CRM was overhyped in the early days, but has now matured to become a trusted and critical delivery element of competitive enterprise strategies. Today, CRM applications are witnessing reinvigorated growth, underpinned by multi-dimensional data, extended via web services, and driven by the fundamental business need to acquire, serve and grow customers. 




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