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Citizen web usage is driving increased magazine readership: councils take note

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This was published: 10 Sep 2008 - 06:30 am

While the internet may have been viewed as a threat to magazine readership, a new survey from magazine subscription website magazinesbymail.net has revealed that a visit to the internet actually encourages people to read magazines.

Council communications teams can learn from this - as few council websites effectively exhort citizens to read the paper-based council magazines pushed through letterboxes. Council websites may be an effective tool to increase readership for council magazines, which normally deliver very different information to websites.

Over a quarter (26 per cent) of people surveyed said that seeing an article on the internet actually makes them want to pick up a magazine to find out more on subjects viewed online. The survey by magazinesbymail.net also found that for two thirds of people (66 per cent) a magazine remains the preferred source of information on favourite hobbies and topics. In fact, only seven percent of people said that they were less likely to read a magazine as a result of the availability of information on the internet.

The results of the largest ever survey of UK magazine subscribers also revealed that when people want to read up on favourite interests and hobbies there’s no substitute for hard copy, with over half of respondents
(52 per cent) describing the delivery of a favourite magazine to their door as a regular treat.

When it comes to taking time out to enjoy magazines perhaps it’s not surprising that the nation’s favourite tipple is a cup of tea, almost half of people (45 per cent) who opt for some refreshment whilst reading their magazine opted for a brew, whilst over a third (35 per cent) said that a glass of wine was the perfect accompaniment.

Nicola Rowe from magazinesbymail.net said “It seems that despite the growth and popularity of the internet, when it comes to taking time out to catch up on the latest news and views on hobbies and interests, reading a magazine is as popular as ever. Hectic lifestyles mean that we all need to make room for some ‘me-time’, and relaxing with a cup of tea and a magazine is many people’s chosen indulgence.”

Over 7,000 magazine subscribers took part in the reading place habits survey in June 2008

Posted by: Editor

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