eLearning in the UK: detailed investigation by ESRC

The research project examined the production, textual characteristics and uses of 'educational' websites aimed at the domestic market. It focused on the early growth of the eLearning industry, and the interpenetration of public and private interests in this field; on the pedagogic style of these sites, for example in terms of mode of address, navigation, multimodality and interactivity; and on children's and parents' orientations towards the use of these new media in the home.