Nottingham City Council website recognised at national awards
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The award recognises its online strategy and outstanding website, with Web Content Management from GOSS iCM (intelligent Content Management).
The new website was launched in February 2009 and named My Nottingham with the aim of becoming the homepage of choice for people in the city. The website, built by GOSS Interactive, enables people to build their own customised homepage by adding content from their favourite websites.
My Nottingham plays an important part in the Council's communication strategy, to take a ‘web first' approach to news and information. The overall objective for the website was to increase the number of people accessing information about services from the Council online by creating a website that local people would want to make their regular homepage. Visitor numbers are currently growing by approximately 15 per cent each month. The number of people visiting the homepage daily has increased by 47 per cent between February 2009 and May 2009.
At a recent Microsoft conference in Bilbao, Jo Dignan of Microsoft commented that My Nottingham was 'One of the UK's most advanced government websites for its use of Web 2.0.'
Jamie O'Malley from Nottingham City Council's Communications and Marketing team, said: 'The Silver award is recognition of the hard work put in by the team and partners to create an innovative website that encourages local people to use it though the quality of its design and the potential for adding content from a variety of sources.'
Edward Welsh, Programme Director, Media and Campaign, LGA says, 'The awards reflect the core actions of the LGA's Reputation Campaign and aspiration of LGcomms to enhance the standing of the sector. The winning entries provide first rate examples of how to build reputations, showing the importance of a strategic approach, clear objectives and creativity.'
Rob McCarthy, Managing Director, GOSS Interactive, adds, 'Working with NCC has been very rewarding as we have been able to implement some of the more innovative Web 2.0 elements at our disposal with a forward thinking client who wants to push the boundaries of accepted public sector online deliver.'
LGcomms also awarded Nottingham City Council's Young Nottingham campaign a Bronze award. The campaign was aimed at reaching out to 16-24 year olds in Nottingham. An integrated marketing communications campaign (revolving around a microsite) was undertaken to engage this sector of society.
The Nottingham Communications department was also awarded Gold in the Publications category for the Council's magazine for residents, the Nottingham Arrow, and Bronze in the Local Democracy category. Both initiatives were supported with online campaigns as part of the marketing mix.
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