Simon Jones, Islington PCT's Primary Care ICT Manager and Steve Colman, Practice Manager at the City Road Medical Centre said that early results from the pilot indicating that Patient Care Messaging has the potential to massively reduce the 'did not attend' (DNA) figures.
iPLATO's Patient Care Messaging (PCM) system is being piloted at three Islington PCT sites  City Road, Goodinge and Clerkenwell and is also being trialled by the North East London Mental Health Trust. The three Islington sites will truly test the effectiveness of iPLATO's Patient Care Messaging system as they are spread geographically across the borough and all have differing list sizes and patient demographics.
City Road Medical Centre is an inner city practice with five doctors and two nurses in a relatively deprived area. Although it had not undertaken specific steps to tackle patient DNAs, its efforts to improve patient access had reduced the number of missed appointments prior to the pilot. Therefore its DNA rate of 20 per week was relatively low in comparison to the national average (of 50 per week); however, on the basis of £18 per appointment this still adds up to about £21,000 per annum.
The City Road Medical Centre pilot was launched at the end of August and since then there has been an unquestionable improvement in the number of DNAs. In June, July and August the average equalled 12 'no shows' per week, however after introducing Patient Care Messaging and by the third week in September DNAs at the practice gradually fell to zero.
Islington PCT does not expect Patient Care Messaging to be a miracle cure for missed appointments, as Simon Jones, Primary Care ICT Manager for the PCT explains: "It is unavoidable that some patients will still fail to inform the surgeries that they can't make their appointment and some patients do not own a mobile phone. However the surgery has publicised the pilot in the local press and through leaflets and waiting room posters. Patients are also asked for their mobile numbers at reception so that they can be included on the reminder system  they can of course opt out if they wish."
Commenting on the relevance of SMS reminders and the PCM pilot at City Road Medical Centre, Practice Manager Stephen Colman said: "There has been an increasing trend for patients to give us a mobile number and for many, mobiles are the preferred point of contact. Although it is still early days, the fall in the number of DNAs speaks for itself."
The PCM system is accessed with a web browser on a secure website within NHSNet and the automatic appointment reminders work by extracting the relevant information from EMIS, the surgery's clinical system, to create an SMS message which is sent from the secure server to the SMS gateway operated by Orange. Messages are sent out in batches twice a day, 24 hours in advance of the patients¹ appointments, for example patients with morning appointments are sent a reminder at 8am the preceding day and reminders for afternoon appointments are sent at 12am the day before.
The patient can then choose to respond to the reminder by confirming, rescheduling or cancelling the appointment by either calling the healthcare site or replying with an SMS message. If an SMS message is sent in reply, it is converted by iPLATO¹s system into an email and delivered to the healthcare site¹s administration.
Stephen continues: "All the staff operating the PCM system received comprehensive onsite training from iPLATO so they are all aware of its capabilities beyond the automatic appointment reminders."
Commenting on the viability of PCM and the possibilities for commercial use after the pilot, Simon Jones said: "The system could also be used to remind new patients about their registration appointments; high-risk patients to come in for flu jabs; new mothers about post-natal clinics; and interaction with people that are hard to reach - the so-called excluded and disengaged patient groups."
Arjen Soetekouw of iPLATO commented: "Improving access to healthcare and reducing absenteeism in the UK is a very pertinent issue and Patient Care Messaging offers GP practices and hospitals a very effective tool in the kit bag. It is a guaranteed way of reaching patients without wasting healthcare resources as it requires no intervention from healthcare staff."
"It is not just a quick win solution but an easily maintainable system that guarantees results. It is also a service that can be used in conjunction with other IT systems, as and when they are introduced according to the NPfIT schedule, to improve the efficiency and quality of healthcare in the UK."
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Islington NHS Primary Care Trust
iPLATO
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