Despite once sagely warning that “too many tweets might make a t***,’ @David_Cameron chose the eve of the Conservative Party Conference to write his first Prime Ministerial tweet: 'I’m starting Conference with this new Twitter feed about my role as Conservative Leader. I promise there won’t be too many tweets…'
Thomas Eggar's Matthew Kelly, an expert on social media, provides useful tips on how to avoid being caught out by staff slips on Twitter
No employer can afford to ignore the huge rise of social media.
Are you, as a council, using Twitter as effectively as you could?
Social media tools are moving into mainstream enterprise IT deployment - but often for the wrong reasons, warns a new study by independent analyst group K2 Advisory.
The study shows that nearly three-quarters of organisations view social media technology in traditional terms as an enterprise productivity tool “upgrade” replacing existing client-server collaboration software, rather than thinking about it as a transformational technology which requires organisational change.
The report, Collaboration: using soc
In the next stage of our ongoing series of guides to getting started with social media, Claire Burdett tells us how to get start being effective on Facebook
Facebook, the largest of the social networks, is also one of the most effective for engaging with your audience.

In the next part of our ongoing guide to social media, Claire Burdett of The Media Marketing Company looks at using Twitter lists and those mysterious ‘hashtags’ 


Ahead of tomorrow's local and Mayoral elections, we thought you might be interested in a bit of a snipe at the social media competencies of the major political parties.

The study, out of a UK advertising firm called Cheetham Bell JWT, claims that none of parties’ websites rankabove page 4 on Google for local election searches, there were a mere 68 Facebook updates and just 79 (!) Tweets across all three parties’ main accounts in the whole of last month (April).


In the second part of her rolling series of guides to social media, Twitter expert Helen Moore gets us to focus on the key questions of 'What are you going to say? and 'Who are you going to say it to?'

A lot of our plans seem to be concentrated on ‘Generation Me’ (that’s the one after Gen Y, by the way – keep up!) doing a lot of BYOD and being as tech-sorted as mini Bill Gates, as it were.
This week Helen Moore takes a look at Twitter as a specific social media channel that you will almost certainly need to implement as part of public sector outreach
Just in case you don’t know, Twitter is a social communication tool where people broadcast short messages. These messages, called 'tweets,' are limited to 140 characters in length and can be sent directly from your account on